'via Blog this'
Back in the day when I was a film-camera photographer, I only used Kodak film. I knew, not only from being behind the camera, but also from my days working in photo labs, that Kodak film could be trusted. They had the best skin tone, the best color rendition in natural scenes, and were the easiest to color correct in the machines if the chemistry was a bit off that day. Kodak film was reliable, consistent, and ubiquitous. If I feared running out of film at a wedding reception, I could stop by virtually any store and pick up extra rolls of Kodak film on my way from the wedding to the reception venue.
Now it looks as if Kodak is about to fall on hard times. They have retained a bankruptcy specialist lawyer, and have been struggling to reinvent themselves in a digital market.
Thinking back to the time when I made the switch from film to digital, I realize that I have not purchased even ONE Kodak brand item since the switch. I abandoned an old and reliable friend, but at the time it seemed like nothing.
With Kodak in danger of going out of business I feel a little sad, a little guilty, but at the end of the day, isn't it THEIR responsibility as a company to keep up with change?
Now I'm thinking in terms of my own photography business.
How am I keeping up with the changes in the photography industry today?
Am I meeting my customers' needs?
Do I need to wake up and shake up my methods before I am left behind?
Valid questions for sure.
Are you asking yourself the same things about your own business?
Perhaps you should be.
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